Crypto Wallet
About the project
A non-custodial crypto wallet for Mobile, Web, and Browser Extension — enabling users to store, exchange, and buy crypto, manage portfolios, and track market data.
Role
Worked in a cross-functional team with product managers and developers. Designed new features and improved core flows like onboarding, exchange, sending, and wallet backup.
Responsibilities
Improved conversion through A/B testing, UX research, and CustDev. Analyzed metrics in Amplitude, explored competitor solutions, and supported design delivery through dev handoff and reviews.
A non-custodial crypto wallet for Mobile, Web, and Browser Extension — enabling users to store, exchange, and buy crypto, manage portfolios, and track market data.
Role
Worked in a cross-functional team with product managers and developers. Designed new features and improved core flows like onboarding, exchange, sending, and wallet backup.
Responsibilities
Improved conversion through A/B testing, UX research, and CustDev. Analyzed metrics in Amplitude, explored competitor solutions, and supported design delivery through dev handoff and reviews.
01. Project Context
The Exchange & Buy flow was a key part of the crypto wallet, directly affecting conversion, user retention, and transaction volume. Despite high entry traffic, few users completed the flow, and over 50% of swaps were done via third-party addresses — meaning funds left the wallet immediately.
This impacted both product value and business metrics. We set out to investigate and redesign the flow to improve clarity, usability, and asset retention.
This impacted both product value and business metrics. We set out to investigate and redesign the flow to improve clarity, usability, and asset retention.
02. Problem
Only ~12% of users completed the Exchange & Buy flow, and over 50% of swaps were made via third-party addresses, causing funds to leave the wallet.
The flow was hidden, overloaded with steps, used unclear technical terms, and gave no estimate of completion time — leading to confusion, drop-off, and reduced value for both users and the business.
The flow was hidden, overloaded with steps, used unclear technical terms, and gave no estimate of completion time — leading to confusion, drop-off, and reduced value for both users and the business.
03. Research of the problem
I combined qualitative and quantitative methods to understand where and why users dropped off:
- Analyzed user behavior in Amplitude to identify friction points.
- Collected feedback via social media surveys, NPS forms, and support tickets.
- Ran UX testing and corridor interviews to observe user confusion in real time.
- Compared flow structure and language with Web3 market competitors.
04. Insights
Research revealed several key issues affecting conversion and user trust
05. Hypotheses
Research revealed several key issues affecting conversion and user trust:
These insights shaped our redesign strategy and helped us focus on clarity, simplicity, and better guidance.
- Users didn’t notice the Buy option hidden behind a switcher in the Exchange section.
- The progress bar used unclear, technical terms that confused non-advanced users.
- There was no indication of how long the exchange would take.
- Users missed quick input options, coin-to-coin rates, and balance visibility.
- Swaps from third-party addresses caused confusion due to the lack of guidance.
These insights shaped our redesign strategy and helped us focus on clarity, simplicity, and better guidance.
06. Solutions
To address the identified issues and test our hypotheses, we implemented the following changes:
These updates were tested through UX tests, corridor interviews, and A/B experiments before release.
- Split Exchange and Buy into separate, clearly labeled sections.
- Simplified the progress bar into a single screen with plain-language step descriptions.
- Removed support for third-party address swaps to retain funds within the wallet.
- Added estimated completion time on the confirmation screen to set expectations.
- Introduced quick input buttons, balance display, and coin-to-coin rate info.
- Displayed a real-time status banner on the home screen showing active swaps and remaining time.
These updates were tested through UX tests, corridor interviews, and A/B experiments before release.
07. Outcomes
The redesigned flow led to measurable improvements:
- Conversion rate increased from ~12% to 19% for Exchange and Buy.
- Third-party swaps dropped by 25%, helping retain more user assets inside the wallet.
- Users reported higher clarity and trust, with fewer support requests related to confusion in the flow.
- Overall UX feedback improved, and the new interface became a foundation for further product growth.
